An excellent interview with Katerina Sava, Managing Director of The Newtons Laboratory about brands, consumers, young people, the advertising market and Greece.
We talked about the pandemic and the changes it brought, about the differences of the Greek market from the big western markets, about how a brand is created, about the sentiment in businesses and what characteristic of the country would be interesting in an advertising campaign.
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ή αποκτήστε ετήσια συνδρομή εδώ.
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